Being online is today the new meeting place. Reports claim that the average user spends atleast 7 hours online each data (Datareportal, 2023).
In this Digital Age, Digital Marketing is fast becoming the marketing channel of choice for Marketers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels.
This programme introduces student to the Digital marketing arena. They shall discover the promotion of brands to connect with potential customers using the internet and other forms of digital communication including email, social media, web-based advertising, as well as text and multimedia messages as a marketing channel.